What We Do...

We are a leading provider of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China over mobile networks and through the Internet. We also provide a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services. Our wireless value-added services are offered through the two main mobile telecommunication platforms in China: 2.5G which includes WAP, MMS and JavaTM and 2G which includes SMS, IVR and RBT.

Substantially all of our 2.5G services were WAP-based, and substantially all of our 2G services were SMS- and IVR-based. Our 2G and 2.5G services are primarily delivered through mobile telecommunication networks controlled and operated by the two principal mobile operators, China Unicom and China Mobile. We also offer certain of our services through the limited mobility “PHS” networks operated by China Telecom and China Netcom, which are also China’s principal fixed-line network operators.

For music-related products such as ringtones, ringbacktones, and MP3-quality truetone downloads or playbacks embedded in our SMS, IVR, RBT, WAP, MMS, JavaTM or Internet services, we license music rights from a number of international and domestic record companies directly or through their authorized representatives in China. We expand our business upstream in the wireless value chain by acquiring controlling stakes in five major domestic independent record labels in China, Huayi Brothers Music, Freeland Digital Music, New Run, Secular Bird, and Seed Music.
Our services are marketed under our

service brand name with a cartoon logo. The Hawa Club was the first customer loyalty program in China and now has over one million members.

We also design, develop, sell and support service provisioning and management software, called VASPro, and are the sole provider of this type of software to China Unicom for its nation-wide WAP portal. Our VASPro software enables mobile operators to manage a variety of functions related to the sale of 2.5G services by third party service providers through mobile operator’s WAP portals.