Hurray! News

Hurray! Launches SMS, WAP "Happy Holidays Chain Greetings" Service Promotion

Beijing, March 1st, 2004 - Hurray! ran its SMS, WAP Happy Holidays Chain Greetings market promotion nationwide from December 15, 2003 to February 29, 2004. Happy Holidays Chain Greetings is a SMS service that combines holiday greetings with gaming interaction, integrating interactivity, fun and entertainment. This service sends holiday greetings to users which are then meant to be forwarded to their friends. Thus, the service allows users to collect points and increases the frequency of point utilization. Customers can also use the service to read jokes, chat with friends, or to take an IQ test! This service was marketed through various channels including mass message distribution, print media, and holiday promotions, successfully increasing awareness and use of the service among subscribers.