Hurray! News

Hurray! to Release Zhang Liangying’s first digital EP with Yahoo! China

BEIJING, January 12, 2006/Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (Nasdaq: HRAY - News), a leader in advanced wireless value-added services, digital music production and distribution, and mobile telecommunication network software in the People’s Republic of China, today announced that it jointed forces with Yahoo! China for the release of the first EP “Jane -- Love” from the “Super Girl”, Zhang Liangying. This release will occur simultaneously over Yahoo! China’s Internet and Hurray!’s mobile platforms.

Hurray! has exclusively distributed songs from Zhang Liangying’s first EP via its WAP, color ring back tone (CRBT), interactive voice response (IVR) and multimedia messaging services (MMS), short messaging services (SMS) and other wireless value-added services before Zhang’s EP is publicly launched.

Commenting on this event, Hurray!’s Chairman and Chief Executive Officer, QD Wang, said “This is the first EP after Zhang Liangying signed with Hurray! and the first release from our strategic investment in Huayi Brothers Music Co., Ltd. We expect many more exciting releases will be brought to Liangying’s loyal fans and Hurray!’s customers in the future.” Mr. Wang continued, “We are pleased to partner with Yahoo! China, a leading global Internet brand. This is a new multi-channel focused business model that uses the combine power of the Internet, mobile Internet and traditional EP/CD version for music release. We believe that this business model will not only help us effectively control the piracy problems, but also promote the digital entertainment in China.”

About Hurray! Holding Co., Ltd.

Hurray! provides wireless value-added services such as ringtones, picture downloads, community and entertainment services to mobile users in China. The company is one of the market leaders in providing these services using wireless application protocol, commonly referred to as WAP, in China. WAP services are offered through the advanced 2.5G mobile networks, the most advanced broadly available mobile networks deployed in China. Hurray! also offers these services through 2G mobile networks. In addition, Hurray! focuses on digital music production and distribution.

Hurray! also designs, develops, sells and supports a service provisioning and management software that is used by China Unicom, one of the two principal mobile operators in China, to support its 2.5G services platform.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: Hurray!'s ability to maintain its leading position in the market for wireless value-added services in China, including its ability to anticipate or address changes in technologies and user preferences in an effective and timely manner; the risk that Hurray's profitability may be adversely affected in future periods for a variety of reasons, many of which may be beyond management's control; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:
Phoebe Meng
Investor Relations Manager
Tel: 8610-6518-8989 x 6806
yfmeng@hurray.com.cn

SOURCE: Hurray! Holding Co., Ltd.