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Hurray! Announces Appointment of New Independent Director

BEIJING, February 16, 2006/Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (Nasdaq: HRAY - News), a leader in advanced wireless value-added services, digital music production and distribution, and mobile telecommunication network software in the People’s Republic of China, today announced that its Board of Directors has appointed Mr. Suberna Shringla as an independent director on the company’s board of directors. He replaces Daniel Auerbach, who has resigned for personal reasons, effective immediately.

Mr. Suberna Shringla is the founding partner of Team Ventures, which is a boutique Corporate Finance Advisory firm focused on Media and Communications. Additionally, He was previously Director of TMT Corporate Finance at SG Cowen Asia Pacific, Head of Business development at Turner Broadcasting Services International Asia Pacific, and Walt Disney Studios. Mr. Shringla graduated from St. Stephens College, Delhi with Bachelor’s degree in History and Economics and received M.B.A. from ENPC Paris.

Commenting on this event, Hurray!’s Chairman and Chief Executive Officer, QD Wang, said “We are very pleased to welcome Suberna to the board. We believe that Suberna will add great value to the Company with his expertise and experience in the media industry. ”

Commenting on Mr. Daniel Auerbach’s resignation, Mr. Wang said, “We are grateful for Daniel’s contribution to the Company’s growth and success in the past three years.”

About Hurray! Holding Co., Ltd.

Hurray! provides wireless value-added services such as ringtones, picture downloads, community and entertainment services to mobile users in China. The company is one of the market leaders in providing these services using wireless application protocol, commonly referred to as WAP, in China. WAP services are offered through the advanced 2.5G mobile networks, the most advanced broadly available mobile networks deployed in China. Hurray! also offers these services through 2G mobile networks. In addition, Hurray! focuses on digital music production and distribution.

Hurray! also designs, develops, sells and supports a service provisioning and management software that is used by China Unicom, one of the two principal mobile operators in China, to support its 2.5G services platform.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: any uncertainties associated with Mr. Suberna Shringla joining our board of directors; Hurray!'s ability to maintain its leading position in the market for wireless value-added services in China, including its ability to anticipate or address changes in technologies and user preferences in an effective and timely manner; the risk that Hurray's profitability may be adversely affected in future periods for a variety of reasons, many of which may be beyond management's control; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:
Phoebe Meng
Investor Relations Manager
Tel: 8610-6518-8989 x 6806
yfmeng@hurray.com.cn

SOURCE: Hurray! Holding Co., Ltd.