Hurray! News

Hurray! Publishes "Outside the Fortress"

China's First Handset Novel

Beijing, September 1st,2004 - Hurray! purchased the rights to Outside the Fortress, China's first handset novel, on August 2, 2004 for RMB180,000.

Fuchang Qian, a renowned writer at the Chinese Academy of Guangdong, completed Outside the Fortress at the beginning of 2004. Since its release, the novel has been embraced by the media, the literary community and the telecom industry. The suspenseful, incremental launch of the novel set the stage for handset literature.

In January 2000 the novel Dear Friends, authored by a Japanese writer, was published in installments on handsets. According to a Japanese critic, the novel was "the most disputed work of this century." Two million users subscribed to the SMS novel in only one year. Today, over 10,000 online operators run SMS novel services in Japan.

Xiaoping Wang, vice president of marketing at Hurray!, said the company will publish Outside the Fortress in its various versions across China starting September 10, 2004. Any handset user can send a SMS "FMY" to 9100 (China Unicom) or 1000 (China Mobile) to subscribe to the novel in advance.

"When we purchased the 4,200 word, Outside the Fortress for RMB180,000, we were not that concerned about revenues. We just wanted to be the first VAS operator to introduce a new style of literature. So, we combined popular literature with networks and handsets, and thus handset literature was born," Wang Xiaoping said, commenting on the market prospects of Outside the Fortress. "China has a large user base of 87 million netizens and 300 million subscribers. Hurray! wants to be at the forefront of this new style of reading that will have both social and economic value."

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that Hurray! will not be able to be at the forefront of mobile literature services or that such services will not be as popular as management anticipates; the risk that the overall growth of the wireless value-added services market in China will slow or even decrease in future periods for a variety of reasons, many of which may be beyond the control of Hurray!; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.