Hurray! News

Chat with Celebrities via Mobile Phone

Hawa.cn launches Star Interviews

Beijing, October 18th, 2004 - Hawa.cn recently announced the official launch of its newest, real-time, online service–"Star Interviews"--where mobile phone users can chat with or interview their favorite stars from their mobile phones at any time, from any place.

Like traditional interview programs, the majority of guests invited to the online interviews on Hawa.cn are well-known celebrities, with entertainment stars making up the vast majority of the participants. According to sources, the first guest to appear online in October will be Ms. Liu Ruoying, a famous Taiwanese singer. Jolin Tsai, another well-known Taiwan pop star, will also be featured on the program. Ms. Tsai was recently crowned brand ambassador of Hawa.cn.

The biggest difference between mobile online interviews and traditional interview programs lies in the unmatched convenience and interactivity offered by mobile online interviews. While Web-based online interviews can offer similar interactivity, the limitations of hardware and networks make it impossible to deliver truly seamless communication at any time and from any place.

According to Hawa.cn, as long as users have access to the Internet, they can easily take part in the new online interview service over a mobile phone Internet platform. Users will be able to ask questions and chat online with idols such as Liu Ruoying and Jolin Tsai. The most exciting aspect of the service is that users will be able to take part in the interview programs by simply pressing a button on their mobile phones, no matter where they are.

The release of "Star Interview" is a new breakthrough following the introduction of services like mobile phone radio, JAVA games and MMS. All of these services support the mobile entertainment concept that Hawa.cn has long been dedicated to advancing.

To promote this new form of entertainment, Hawa.cn made a significant investment to hire the hottest singing sensation of the new-generation, Jolin Tsai. She will represent Hawa.cn as its brand ambassador, an unprecedented marketing concept in the value-added services market.

Mr. Qindai Wang, CEO of Hurray!, said, "Star Interviews is a large-scale, mobile phone entertainment program that Hurray! made a large investment in to bring it to life. It offers interactivity, wide user coverage, and customization capabilities.

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that "Star Interviews" or any other new service developed by Hurray! will not be as popular or generate as much profit as management anticipates; the risk that Hurray!'s engagement of a brand ambassador will not be a cost-effective form of marketing; the risk that Hurray! cannot cause a sufficient number of celebrities who are interesting to mobile users in China to participate in "Star Interviews"; the risk of changes in Chinese government regulations and/or the policies of the mobile operators in China that limit future growth of Hurray!'s wireless value-added services or causes such revenue to decline; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.