Marketing

There is no such thing as an 'average Chinese consumer'...

Consumer likes and dislikes are fragmented on a provincial basis in China. Hurray!'s business is structured to reflect this reality and to ensure our products and services are tailored to the latest movements in consumer preferences.

Important decisions regarding co-promotions and marketing are made at the provincial level. We have a team of sales and marketing professionals strategically located across China to work with provincial level teams of the mobile operators, China Unicom and China Mobile.

These teams also keep track of changes in local tastes and preferences.

Learn more about our recent marketing activities and promotions.