Menu Positioning

How are our services delivered to the customer?

Our 2.5G WAP services are available on the WAP portals of China Unicom and China Mobile.

Each carrier divides services into categories on the first page of its portal, much like the different pages of an Internet website. The page offers users menus of services within each category they select on their phone.

Why is menu position so important?

China Mobile and China Unicom place the most popular 2.5G WAP services at the top of the menu in each service category on their WAP portals, based on revenue, number of users, growth of revenues, growth of users and other factors.. As a result, users tend to access these particular services more frequently.

This approach effectively reinforces the position of the most popular services.